Found Mail Packs

These are some packs/packing i found. I really like the way you open the amazon one, i was thinking of incorporating this into my mail pack, if i had 2 strips that opened at the same time to reveal the type, or even incorporate that into the design, making the 2 strips into the 11 of September 11 memorial but you only saw this after opening. The other is an example of how i could put all my leaflets/dvd/posters into the pack.

Brochure Research

I'm Currently looking into different brochure designs to give me ideas on how to do mine, i would like to include the brochure in a pack. The pack could be mailed or gave away on the opening night. Within the pack i was thinking of including a few things like a Dvd, Memorial wall poster, map of the site, timeline of events, i will add to this list later if i think of any more.


Here are some examples of what i would like to include/ideas/research.

Map to be included

How everything would be held together in the pack

Different opening then a book style

Another musuem

Branding Research

To get more of an insight into branding i bought these books to read:

Logo Design Love by David Airey

Wally Olins: The Brand Handbook

The 22 Immutable Laws of Branding

 The First 2 are by graphic designers but the third is more of a business understanding of the subject.

Tourism and Target Audience

There will be lots of competition on the memorial compared to other local, national and international tourist attractions. Battery Park has seen an estimated 9,000,000 Tourists in 2010, up 26% from 2008, so the branding has to be strong brand and instantly recognizable to everyone to stand out from other local attractions, but i do not think that there will be much competition as most tourists will want to see everything, not really just one attraction. The familys of the lost and locals will use it as a respectful place to remember the tragic events.
The memorial will be open to everyone of all ages, from school children to older people, not only as a memorial but also as an educational center.
Tourists from all over the globe will come to see the memorial so the branding should appeal to the whole world, and to everyone of all age.

The Task:

My task is to rebrand Ground Zero as the 9/11 Memorial, a fresh start from its horrible past and a new start for new york and USA as a whole.
I am required to design a commemorative promotional book/brochure to celebrate the opening of the memorial, a logo for the memorial, exterior signage, a dvd/mail pack, a mural for an interior wall.
My first starting point is to research into the memorial and then start to mind map from those ideas, then i will research into brochure styles and what other memorials and other local attractions have.