There will be lots of competition on the memorial compared to other local, national and international tourist attractions. Battery Park has seen an estimated 9,000,000 Tourists in 2010, up 26% from 2008, so the branding has to be strong brand and instantly recognizable to everyone to stand out from other local attractions, but i do not think that there will be much competition as most tourists will want to see everything, not really just one attraction. The familys of the lost and locals will use it as a respectful place to remember the tragic events.
The memorial will be open to everyone of all ages, from school children to older people, not only as a memorial but also as an educational center.
Tourists from all over the globe will come to see the memorial so the branding should appeal to the whole world, and to everyone of all age.
dan,
ReplyDeletethe blog content is good so far, try and use more annotation on parts of your blog before the end of the brief, however the personal approach and the inclusion of your thoughts are largely consistent.
mr clarkson