Final Logo Process

 I wanted the 11 to really stand out in a box of its own, so i came up with the concept, the 11 is like the towers, the square the footer, it ticked all the boxes i needed to tick, but it looked very dark and gloomy so i needed to add colour.

The colours i decided to add were the american flag colours, i choose a range of different shades to see which fit best.

The red i thought was very much like blood, striking and reminds you of horror, so i wanted to stay away from red, but still stick with the patriotic american feel, so i went with blue, the very opposite of red, a calming colour and went with a light shade to be against the dark gloomy past, and once again a fresh new start.

So i had my colour and needed to add type, i was going to go with just the marque above for my final, but i thought it was to vague to know what it was without any prior knowledge.
I went with all caps on top of each other and tried for a bold typeface, i thought the best one was Futura Bold, so i picked that. I thought i could also run this style right through my brochure using the same typeface.

 

This is my final logo, i made the left and right hand align and changed the colour from black which is very funereal, to a lighter shade.